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Having played in local pop/indie bands in the late 1980s to the early 1990s, such as Metroland and The Immediate, Adam got his first job as a DJ after telling BBC producer Alan Daulby his radio station was 'shit'. Adam presented his first show 'Burst' in summer 1991 on the now defunct BBC Radio Clwyd, which ran as a six-week pilot. The first record Adam played on that very first show was 'Indian Rope' by The Charlatans. Adam was not asked back for another two years, but in autumn 1993 he began his career with BBC Radio Wales, presenting 'Revolution', a twice-weekly show airing new and alternative music with bands in session. The show was tireless in its aim to be at the front of breaking new bands and Gorkys Zygotic Mynci, 60ft Dolls, Catatonia and Stereophonics all received their first airplay or sessions thanks to Adam.
In 1999 he set up Whipcord Records and released singles by the bands Out and Big Leaves.
Adam subsequently presented 'The Musical Mystery Tour' moving from weekdays and onto a Sunday night. The show's format is similar, but with far more emphasis on finding new Welsh music.